GM has announced the reveal of the Chevrolet Malibu via Facebook on April 18th while it makes its debut at the Auto Show in Shanghai.
The shift towards social media as a primary marketing channel for auto manufacturers is a way to connect with consumers in ways no other forms of marketing could accomplish.
The benefits of a social media launch are far too many to count, campaign data, customer interaction, feedback, new fans / followers, etc. From the live interaction between the manufacturer and anyone who wants to jump in via Twitter is able to do so by simply putting this tag in their Tweet #MalibuReveal. By adding that tag, the tweet will join the thousands of people who are watching the stream of messages as they are sent in real time.
Its fascinating to see how these events unfold online because it allows for a large audience to participate and not just sit and listen. The challenge for companies is the ability to create engaging dialogue that people can get involved with.
If there were ever an indication that businesses need to get involved with social media, this is it. Chevrolet Dealers have demonstrated a commitment to social media through sites like Facebook, Twitter and even launching a custom dealer blog.
All-New Chevrolet Malibu Set for Global Premiere
Next-Generation midsize car to be sold in nearly 100 Countries on Six Continents
DETROIT and SHANGHAI, March 31, 2011 /PRNewswire/ — The all-new Malibu will transcend time zones and embrace the diversity of cultures around the world when Chevrolet simultaneously unveils it live at the Shanghai Auto Show and on Chevrolet’s Facebook page.
Chevrolet provided a sneak peak glimpse today of its Malibu show car. Chevrolet will unveil the new Malibu live starting at 8:30 p.m. EDT on April 18 at http://www.facebook.com/chevrolet. The Web reveal will also be streamed live on iPad and iPhone mobile devices.
Consumers are encouraged to post questions during the reveal on Twitter using #MalibuReveal or on Chevrolet’s Facebook page in the Malibu tab. Members of the Chevrolet team will be on hand to answer questions during a live moderated question-and-answer session following the web reveal.
The timing of the Web reveal coincides with the April 19 auto show debut of the new Malibu in Shanghai. The Malibu show car will also be shown at the New York International Auto Show, which is open to the public April 23 through May 1.
“This Malibu takes Chevrolet’s established and award-winning nameplate to new places and introduces it to new audiences around the world,” said Rick Scheidt, vice president of Chevrolet. “Whether the Malibu is sold in North America, South America, Europe, Asia, Africa, or Australia, it has been engineered from the ground up to meet the needs of customers around the world.”
The Malibu will feature a global family of fuel-efficient and powerful four-cylinder engines, along with six-speed transmissions that also contribute to efficient performance. The Malibu was designed to stand out in all markets around the globe, while its European-inspired driving characteristics were engineered to challenge the best in its class. The new Malibu is Chevrolet’s first midsize car to be sold globally. It will be sold in nearly 100 countries on six continents and built in multiple locations, including China and two facilities in the United States.
“We look forward to offering the new Malibu to our customers across China,” said Kevin Wale, president and managing director of the GM China Group. “The Malibu fully embodies Chevrolet’s tradition of dynamic styling, superior handling and outstanding fuel efficiency. It will address growing domestic demand in the upper-medium segment, especially among younger car buyers.”
The Malibu was Chevrolet’s – and GM’s – best-selling car in the United States in 2010, with sales of nearly 200,000 vehicles. It is among Chevrolet’s most-decorated vehicles in the United States, earning more than 40 industry awards since 2008. The Malibu was the only midsize car in the industry to win the Consumers Digest Automotive “Best Buy” award the last three years – 2011, 2010 and 2009. The Malibu has also been named a “Top Safety Pick” by the Insurance Institute for Highway Safety the last two years.
With the new Malibu, Chevrolet continues to position itself for worldwide growth. GM’s largest brand is in the midst of introducing a global family of fuel-efficient cars including the Cruze, Volt, Sonic/Aveo, Spark and Malibu. These new cars compete in the four largest vehicle segments in the world, which accounted for 54 percent of all non-luxury sales in 2010. The global segment that Malibu will compete in represented 9 percent – more than 5.7 million vehicles – of global sales in 2010.
Last year, Chevrolet sold 4.26 million vehicles globally, or an average of one vehicle every 7.4 seconds. Eight of the top 10 selling markets for Chevrolet in 2010 were emerging markets – Brazil, China, Uzbekistan, Mexico, Russia, India, Argentina and Colombia. Emerging Markets are expected to account for more than 50 percent of Chevrolet global sales by 2012.
More than 600,000 Malibu cars have been sold globally since 2008, when it was named the North American Car of the Year. The 2013 Malibu represents the eighth generation of the nameplate, which was introduced in 1964.
About Chevrolet
Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 140 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Spark, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers “gas-friendly to gas-free” solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended range. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models can be found at www.chevrolet.com
SOURCE General Motors
You must log in to post a comment.